1. Pepsi vs Coke: The Power Of A Brand
  2. Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
  3. Pepsi logo design document sparks internet 'hoax' debate
  4. Pepsi Gravitational Field

The Pepsi ethos has evolved over time. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand's history. Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' PDF of a work-in-progress document from Arnell on the logo. pepsi logo vector. Download free pepsi vector logo and icons in AI, EPS, CDR, SVG, PNG formats.

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Pepsi Logo Pdf

Pepsi logo vectors. We have 83 free Pepsi vector logos, logo templates and icons . You can download,.EPS,.CDR,.SVG,.PNG formats. Arnell Group's internal PDF on the Pepsi redesign: Click here for the PDF. This download relates to this story on BNET. PepsiCo vector logos download for free. Download PepsiCo brands logo in vector .AI,.EPS,.SVG,.PDF,.CDR) format ⋆.

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Pepsi vs Coke: The Power Of A Brand

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Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?

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Pepsi logo design document sparks internet 'hoax' debate

Apr 11 Apr 12 Apr 12 35 photos. Amazingly enough, the disaster actually resulted in a resurgence of love for the Coca-Cola brand. When Coca-Cola tried to destroy its own heritage, people saw it as an opportunity to stand up for something and built the kind of emotional bonds with the product that can only come from a triumphant battle in the name of tradition.

New Coke was rebranded Coke II in the early 90s but saw little growth and was abandoned quickly. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding.

Coca-Cola ads depict human experience in two primary ways. First, long before global branding was the trend it is today, Coca-Cola was embracing diversity. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families.

Whether its an endearing scene of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the Christmas ads are aimed right at the hearts of American consumers. Coke Simplifies By now you can probably see that one of the main themes of this article is to showcase the major design trends in the past twenty years, which are clearly represented in the brand evolutions of both Coca-Cola and Pepsi.

Like Pepsi, Coca-Cola would undertake a branding project that would essentially undo the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version.

Arnell did in fact simplify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. The result was a strengthening of the core features of the logo and product imagery. As a designer, you might laugh at the idea that someone could get paid to produce such a simple result.

This idea of leveraging something physical is very important. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways.

Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.

For starters, branding is a fascinating area of design that clearly depicts the shifts in design trends through the decades. Coke and Pepsi are huge players not just in following brand design trends but in setting them. Further, branding is a dangerous game.

Each evolution of a brand can either result in neutrality, which seems like a waste of money, improvement or a decline in the eyes of the public.

Both Coke and Pepsi have sought to redefine their brands in major ways in the last decade. Both saw simplification as the answer and sought to remove the clutter that the previous twenty years had piled on. Pepsi changed everything in a drastic way and took their brand in a completely new direction, even to the point of altering the basic structure and personality of their widely identifiable icon.

Having learned in the past the consequences of drastically redefining a cultural icon, Coca-Cola reverted to and heavily leveraged the roots of its brand.

They perfectly targeted what people see as the core of the Coke image and magnified it by stripping everything else away. As we can see, redefining a brand, even through simplification, is not as easy as it seems.

Pepsi Gravitational Field

Others following in the footsteps of Coke and Pepsi have learned this the hard way. Tropicana, another Pepsi brand, received such a rapid and intensely negative response from its new packaging that it pulled the products almost immediately. Similarly, Gap recently received a barrage of insults for their attempt to axe their brand image by replacing the classic, compressed-serif typeface with the incredibly cliche Helvetica Bold. Conclusion: Look for Good in a Brand Before You Kill It The key questions not asked by the companies that ruin their brand image are what value they place on ubiquity and what gains they will receive from abandoning that position.

Everyone recognizes the Gap logo. My question is, why mess with a good thing?